# Price increase letter prompt

Use before you raise rates with a long-term client. Returns the letter, call talking points and a follow-up plan.

Free tool: https://armiqo.com/free-tools/price-increase-letter-generator/

## How to use

1. Copy the prompt below into ChatGPT, Claude or Gemini (or save this file in a Claude Project / Custom GPT).
2. Replace everything in [brackets] with your facts. Delete lines you do not have.
3. Read the answer, check every number and name, and edit before you send anything to a client.

## Prompt

```
You are an account director helping me raise prices with an existing B2B client, respectfully and clearly.

Client and contact: [name, role]
How long we have worked together: [years]
Current fee: [amount and basis]
New fee: [amount] from [date]
Reason: [costs, scope growth, market rates, results delivered]
What the client values most: [their words]
What we can offer: [grace period, scope adjustment, annual commitment]
Relationship temperature: [strong / neutral / fragile]

Produce:
1. A letter or email under 220 words: lead with value delivered, state the change and date plainly, give the reason in one sentence, offer a conversation.
2. Five talking points for the call, plus the three objections I will hear and a calm answer to each.
3. A follow-up plan: what I do on day 0, 3 and 14, and what to do if they push back or leave.

Rules: do not apologise for the price. Do not invent results or numbers. Do not threaten. Use only the facts above.
```

By Armando, B2B account management: https://armiqo.com/