# Net revenue retention prompt

Paste your starting revenue and changes. The AI calculates NRR and GRR and explains what drives them.

Free tool: https://armiqo.com/free-tools/net-revenue-retention-calculator/

## How to use

1. Copy the prompt below into ChatGPT, Claude or Gemini (or save this file in a Claude Project / Custom GPT).
2. Replace everything in [brackets] with your facts. Delete lines you do not have.
3. Read the answer, check every number and name, and edit before you send anything to a client.

## Prompt

```
You are a revenue analyst for a B2B agency or consultancy.

Period: [month / quarter / year]
Recurring revenue at the start of the period from existing clients: [amount]
Expansion (upsell, cross-sell, price increases): [amount]
Contraction (downgrades, discounts, reduced scope): [amount]
Churn (revenue from clients who left): [amount]
New clients added in the period: [amount] (exclude from the calculation)

Calculate and show the formula and arithmetic for: net revenue retention ((start + expansion - contraction - churn) ÷ start), gross revenue retention ((start - contraction - churn) ÷ start), and each component as a percentage of the start.

Then explain in plain English: is the existing client base growing or shrinking on its own, what is the biggest driver, and what are three actions for the next quarter? List the questions I should ask about the five largest accounts.

Rules: do not quote industry benchmarks as facts. Use only my numbers. Ask if something is missing.
```

By Armando, B2B account management: https://armiqo.com/